1. Experimentation is not failure. Preventing Pavlovian risk adversity from deprecating internal innovation is a start, but every experiment is worth something.
2. Promote collaboration, not exaltation. Creativity does not occur in hermetic bubbles or unchallenged by peers.
3. Higher vision and minor details are equally important. Don’t assume creatives are incapable of contributing at both altitudes.
4. Ambiguity is not the same as complexity. Clear expectations, goals, and deliverables never hurt the creative process, nor impeded independence and autonomy.
5. Fuck you, pay me.
6. Don’t confuse the arbitrary insertion of chaos and anarchy with a environment that promotes creative freedom. Spend less time trying to “mix it up” and more time allowing good ideas room to grow.
7. Instead of wasting resources to make creatives FEEL important, let them BECOME important to your organization instead.